At first glance design for the consumer electronics market looks easy. It's just all about the next futuristic or cool-looking gadget with new technologies, the latest UI/UX, and advanced Software features. But you know it's not that easy if you faced consumer electronics design before. It's challenging to find the right balance between requirements and limitations, design and marketing demand and not fail with regulations and different certification requirements such as EMC, and different eco directives while keeping the same technical specifications. At the same time, last-minute changes, new features and end-of-life components or stock shortages could cause significant or sometimes fatal delays and extend the time to market which leverages competitors.